M<\/span>ost issues\u00a0<\/span>occur due to the immense device variety<\/strong>\u00a0<\/span>we see today.\u00a0<\/span>Digital products in general<\/span>\u00a0–<\/span>\u00a0and streaming or media<\/span>–<\/span>offer<\/span>s i<\/span>n particular<\/span>\u00a0–<\/span>\u00a0have to\u00a0work seamlessly on laptops, tablets<\/span>\u00a0and<\/span>\u00a0mobile devices<\/span>.<\/span>\u00a0<\/span>A<\/span>ll of those come with different screen sizes, browsers, operating systems, software versions<\/strong> and more.\u00a0<\/span>\u00a0<\/span><\/p>\n
So<\/span>\u00a0<\/span>it isn\u2019t surprising that\u00a0<\/span>browser compatibility<\/span><\/b>\u00a0and\u00a0<\/span>handling\u00a0<\/span>different screen resolutions<\/span><\/b>\u00a0cause most problems when interacting with a digital platform.\u00a0<\/span>\u00a0<\/span><\/p>\n
Buttons<\/strong> are another major problem area<\/span>. Especially buttons that aren\u2019t clicked that often<\/span>\u00a0and are therefore likely to be\u00a0<\/span>overlooked<\/span>\u00a0<\/span>during tests.\u00a0<\/span>But\u00a0<\/span>it\u2019s these very buttons that regularly cause app crashes and make people leav<\/span>e.\u00a0<\/span>\u00a0<\/span><\/p>\n
To\u00a0<\/span>protect your product from such bugs and problems testing is inevitable<\/strong>.\u00a0<\/span>But in-house testing isn\u2019t the best solution in most cases. Why? Well, let<\/span>\u2019<\/span>s find out. <\/span>\u00a0<\/span><\/p>\n
Depending on the size of your company how many people<\/strong> will you have for testing your new platform? 5<\/span>?<\/span>\u00a010<\/span>?<\/span>\u00a0<\/span>1<\/span>,<\/span>000?\u00a0<\/span>\u00a0<\/span><\/p>\n
How many of them are\u00a0<\/span>matching\u00a0<\/strong>your desired target<\/strong> group<\/span>\u00a0in terms of\u00a0<\/span>age, gender, income, interest<\/span>s and so on<\/span>? Even if you said 1<\/span>,<\/span>000 before \u2013 how many<\/span>\u00a0of them<\/span>\u00a0are left now?\u00a0<\/span>\u00a0<\/span><\/p>\n
How many browsers<\/strong> do those few people use? How many software versions? On how many different screen sizes can you test?\u00a0<\/span>\u00a0<\/span><\/p>\n
To go<\/span>\u00a0even further<\/span>,<\/span>\u00a0<\/span>h<\/span>ow much time will those employees have to test your platform? Can you give them advi<\/span>c<\/span>e<\/span>\u00a0<\/span>in<\/span>\u00a0detailed test cases<\/span>?\u00a0<\/span>How much experience do your in-house testers have?\u00a0<\/span>Have they tested before so they might know the tricks to even find unexpected bugs \u2013\u00a0<\/span>as<\/span>\u00a0<\/span>app crashes caused by a hidden button<\/span>?<\/span>\u00a0<\/span><\/p>\n
I guess most of the time the answer might be\u00a0<\/span>\u201c<\/span>no<\/span>\u201d<\/span>\u00a0and you are likely to find yourself in the scenario\u00a0<\/span>above<\/span>.\u00a0<\/span>\u00a0<\/span><\/p>\n
That\u2019s why it makes sense to outsource your testing to professionals<\/strong><\/span>\u00a0that help you create a digital product which is\u00a0<\/span>tailored to your users\u2019 needs and bug-free on every device.\u00a0<\/span>\u00a0<\/span><\/p>\n
Let me show you how this could work with a real example from one of our customers.\u00a0<\/span>\u00a0<\/span><\/p>\n
The goal from nexx.tv was to c<\/span>reate a\u00a0<\/span>multi-screen video-on-<\/strong>demand platform<\/strong> that\u00a0<\/span>enables publishing houses, media companies and TV stations to create<\/span>\u00a0their own<\/span>\u00a0media centres \u2013 hassle-free and on all kinds of devices and platforms<\/strong>.<\/span>\u00a0<\/span><\/p>\n
The\u00a0<\/span><\/b>C<\/span><\/b>hallenge<\/span><\/b>
\n<\/span>Obviously,\u00a0<\/span>this needs\u00a0<\/span>t<\/span>o<\/span>\u00a0work\u00a0<\/span>without errors when playing the videos<\/span>\u00a0and can\u2019t have\u00a0<\/span>long loading times\u00a0<\/span>or app crashes because that would lead to an immediate deletion of the app.\u00a0<\/span>\u00a0<\/span><\/p>\n
The biggest challenge\u00a0<\/span>to achieve this,\u00a0<\/span>\u2013 as we\u00a0<\/span>saw<\/span>\u00a0<\/span>before<\/span>,\u00a0<\/span>was<\/span>\u00a0<\/span>the enormous variety of devices<\/strong>,\u00a0<\/span>operating systems, browser versions<\/span>\u00a0and\u00a0<\/span>last but not least<\/span>\u00a0screen sizes<\/span>\u00a0<\/span>nexx<\/span>.tv had to deal with<\/span>. All that\u00a0<\/span>leads<\/span>\u00a0to\u00a0<\/span>an\u00a0<\/span>immense need\u00a0for<\/strong>\u00a0resources<\/strong> if\u00a0<\/span>they<\/span>\u00a0want<\/span>ed<\/span>\u00a0to test it in-house.\u00a0<\/span>\u00a0<\/span><\/p>\n
The\u00a0<\/span><\/b>S<\/span><\/b>olution<\/span><\/b>
\n<\/span>That\u2019s why nexx<\/span>.tv\u00a0<\/span>decided to test their platform\u00a0<\/strong><\/span>with real people<\/strong> from\u00a0<\/span>their<\/span>\u00a0target group that have all\u00a0<\/span>the\u00a0<\/span>devices<\/span>\u00a0they<\/span>\u00a0need<\/span>ed<\/span>\u00a0<\/span>on<\/span>\u00a0<\/span>hand<\/span>.\u00a0<\/span>\u00a0<\/span><\/p>\n
Find out<\/span>\u00a0<\/span>more<\/span>\u00a0about\u00a0<\/span>how\u00a0<\/span>we\u00a0<\/span>helped nexx.tv<\/span>\u00a0to find 6 critical and\u00a0<\/strong><\/span>23 highly severe bugs<\/strong>\u00a0<\/strong>during an exploratory bug test<\/a><\/span>.\u00a0<\/span>\u00a0<\/span><\/p>\n
Crowdtesting<\/span><\/a>\u00a0<\/span>allowed them<\/span>\u00a0to\u00a0<\/span>get exactly what\u00a0<\/span>they needed\u00a0<\/span>most:<\/span>\u00a0<\/span>u<\/strong>nbiased testers<\/strong> that represent\u00a0<\/span>their<\/span>\u00a0target group and hunt for bugs on their own devices under real<\/strong><\/span>–<\/strong>world conditions<\/strong>.\u00a0<\/span>\u00a0<\/span><\/p>\n