{"id":269767,"date":"2022-10-11T14:14:04","date_gmt":"2022-10-11T14:14:04","guid":{"rendered":"https:\/\/www.testbirds.com\/?p=269767"},"modified":"2024-03-11T16:04:05","modified_gmt":"2024-03-11T16:04:05","slug":"conversion-rate-optimization-cro","status":"publish","type":"post","link":"https:\/\/www.testbirds.com\/en\/blog\/conversion-rate-optimization-cro\/","title":{"rendered":"What is Conversion Rate Optimization (CRO)?"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":91,"featured_media":277296,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","footnotes":""},"categories":[22,3599],"tags":[],"acf":[],"yoast_head":"\nConversion Rate Optimization (CRO) Strategies and Best Practices<\/title>\n<meta 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